42 Research runs blinded benchmark studies with the practitioners and executives who do the work — then publishes the findings in aggregate, open to all. No vendor spin, no email walls. Just how the field really operates, measured carefully.
No study question references a product or sponsor. We measure how the market behaves, not how a brand wants it to look — so the findings hold up to scrutiny.
We field to the executives and operators accountable for the decisions — not a generic panel. Hard screening keeps the sample honest.
Reports are released openly, with no email wall. Individual responses stay confidential and are only ever reported as anonymized totals.
