2026 Benchmark Study · Independent

The 2026 RevOps Reality Report

How revenue operations actually runs in 2026 — the gap between the strategy decks and the day-to-day reality. We asked RevOps, Marketing Ops, Sales Ops, and GTM leaders what's working, what's shelfware, and what they still can't trust in their data.

01 Take part in the study → Methodology

Open report — no email wall. Findings published in aggregate.

01 / SCOPE

Instrument parameters

InstrumentP.01

22questions

A single structured survey across six dimensions of revenue operations.

Team structure The tech stack Priorities Measurement AI Investment

PopulationP.02

B2Brevenue teams

The people who actually run revenue operations, across company sizes and GTM motions.

RevOps Marketing Ops Sales Ops GTM leadership

ReportingP.03

100% aggregate

Anonymous & confidential. Responses are never attributed to any individual or organization.

Anonymous Confidential Never attributed

Fig. 01 — Study scope & reporting basis Calibration: open industry benchmark

02 / METHODOLOGY

About the study

Audience

RevOps, Marketing Ops, Sales Ops & GTM leaders — the people accountable for how revenue teams operate.

Organizations

B2B companies of all sizes, from startups to enterprise, across sales-led and product-led motions.

Design

Open industry benchmark. Independent and not vendor-sponsored — we ask how teams actually work, not about any product.

Reporting

Aggregate only. Individual responses are confidential and reported solely as anonymized totals.

This is an independent benchmark from 42 Research, free and open to all. No respondent is identifiable in any published output. Fielded 2026.

03 / Participate

Tell us how your revenue team really operates.

The survey takes about six minutes. Participation is anonymous, and the resulting report is open to everyone.

↳ Take part in the study →